Net Culture
hat is it?
Net culture is an entire subculture that represents a very real, extremely reachable and ever-growing
segment of society. And businesses that overlook this group are needlessly missing out on business that
could easily be theirs.
Net culture includes an online society, in which laws, rules, norms, morals, ethics, trends, expectations,
etiquette and common business practices are established and followed, or not. Those who don't follow the
society's general guidelines, become outcasts. This isn't to say that the slightest divergence means you
are out. On the contrary, nowhere else has there ever been a place where people from so many states and
countries, so many remote corners of the globe, have come together and met on common ground. There is
open-mindedness and infinite room for creativity. Still, there is a broad, right way to do things and
a definitive wrong way to do things.
Net junkies are people who have fully assimilated into Net society and are therefore extremely familiar
with Net culture. That's us. We know what will work with an online audience in your specific niche and
we'll make it happen.
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